Do you have real experience marketing books and authors?

Yes. We build and support author and book client Shawne Jackson at shamonjgifts.com, an author and book store we built. We have served many industries as a practice since 1997 and hold a BBB A+ rating. We build author websites, book websites, and book landing pages as core work.

Can you show results, not just promises?

We report the numbers that matter and we do not invent figures. We track and report search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. You get clear reporting so you can see what each dollar does. We tell you what we can measure before we start, and we show the real data as it comes in.

Do you have a clear 12-month plan to launch 5 books?

Yes. We build the author brand and website first, then run each title through pre-launch, launch, and post-launch stages. Pre-launch builds the landing page, email list, and search and AI-search groundwork. Launch drives traffic, ads, and reviews. Post-launch keeps sales and rankings going while the next title moves into pre-launch, so five books stack across the year.

What exactly do you implement for SEO, AI search, and voice search?

We handle technical SEO, site speed, local SEO, and advanced schema markup including Book, Author, FAQ, Review, Event, Organization, and LocalBusiness. For AI search we run AEO, AIVO, GEO, and LLMO, and we add an llms.txt file so AI chatbots can read your site. For voice search we add Speakable optimization so assistants can read your answers aloud.

Do you have Facebook and Instagram advertising experience?

Yes. We run and manage Facebook, Meta, and Instagram ads as part of our services. We report ad ROAS so you can see the return on spend. We also handle email marketing, drip, and automation to keep readers engaged after the click.

Can you provide references?

Yes. We point to author and book client Shawne Jackson at shamonjgifts.com, a site we built and support. We also carry five-star ratings on Google, Clutch, Yelp, BBB, and DesignRush, plus a BBB A+ rating. You can reach us at sales@appwt.com or 888-565-0171 to talk through what fits your books.

Who actually does the work?

AppWT does the work. We are your single partner, all under one roof, so one company owns your website, branding, AI visibility, SEO, content, and paid ads. You do not chase separate freelancers or wait on hand-offs. You get one point of contact and one plan for all five books.

How is success measured?

We set clear targets and report against them every month. Success shows up in search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. We report the real numbers with no invented figures. If a target needs work, we adjust the plan and tell you why.

Can one partner handle everything, instead of separate freelancers?

Yes. We run websites, branding, AI visibility, SEO, content marketing, email automation, video, and paid ads together as one partner. One partner keeps your message, schema, and ads in sync across all five books. This removes the gaps that show up when three or four vendors work apart.

Do you understand romance authors, indie authors, and Charm City Romanticon in the Baltimore area?

Yes. Charm City Romanticon is an annual indie romance event at Turf Valley Resort in Ellicott City, Maryland, about 25 minutes from Baltimore, or Charm City. It runs in April, and the next one is April 2-3, 2027, with panel sessions, a Saturday book signing, an evening PJ party banquet, and Sunday workshops. We serve authors in Baltimore, Ellicott City, Howard County, and across Maryland. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by the event.

Do you optimize Amazon and Goodreads?

Yes. We can include Amazon and Goodreads optimization in your plan. We can also include Google Business Profile optimization. These sit alongside your website, schema, and ads so readers find your books wherever they search.

Why build an author brand first instead of marketing one title at a time?

An author brand carries readers from one book to the next, so each launch builds on the last instead of starting cold. We set up your website, schema, email list, and AI-search visibility once, then reuse that base for all five titles. This lowers cost per book and grows your reader list across the whole year. One strong brand sells five books better than five separate campaigns.

Book and Author Marketing

Full-service marketing for authors and book publishers of every genre - fiction, nonfiction, children's, romance, business, and more. Author websites, per-book landing pages, SEO, AI-search visibility, ads, email, and video, built and run as your single partner for authors across the USA.

From $697

AppWT builds and runs your book and author marketing as one partner, so you can keep writing. We put your author brand first, then build your website and a landing page for each book. We set up SEO, local SEO, and AI-search visibility with AIVO, AEO, GEO, and LLMO, plus voice-search, Speakable markup, Book and Author and Review schema, and an llms.txt file, so Google and AI tools both find and recommend your work. We run your Facebook and Instagram ads, your email list, your content, and your video, and we tune Amazon, Goodreads, and Google Business Profile. We track search rankings, website traffic, AI-search visibility, email signups, book sales, and ad ROAS, and we report the numbers plainly. A Michigan company since 1997 with a BBB A+ rating serves authors across the USA, and we give a warm welcome to Baltimore, Charm City, and Ellicott City, Maryland authors.

29+

Years

9,536

Clients

23,762

Projects

A+

BBB

Countries

What Our Book and Author Marketing Includes

Feature	Status
Marketing for every genre - fiction, nonfiction, children's, romance, business	✓ Included
Author website design with your name and brand first	✓ Included
Per-book landing pages that drive pre-orders and sales	✓ Included
SEO and local SEO so readers find you by name and title	✓ Included
AI-search visibility (AIVO, AEO, GEO, LLMO) for ChatGPT and Perplexity and Gemini and Copilot	✓ Included
Voice-search and Speakable optimization for smart speakers	✓ Included
Advanced schema markup (Book, Author, FAQ, Review, Event, Organization, LocalBusiness), llms.txt file so AI chatbots read your site correctly	✓ Included
Facebook and Meta and Instagram ads management	✓ Included
Email marketing with drip and automation	✓ Included
Content marketing and AI-ready content	✓ Included
Video for explainers, Reels, and Shorts	✓ Included
Amazon and Goodreads and Google Business Profile optimization	✓ Included
Support for reader events, conventions, and signings	✓ Included
Analytics and conversion tracking with clear reports	✓ Included
24/7 Support	✓ Included
BBB A+ Accredited	✓ Verified

Questions About Book and Author Marketing

What is Book and Author Marketing?

What is the price?

Starting at $697/month. Transparent pricing with no hidden fees.

How long does delivery take?

Launch-ready in about 2 to 4 weeks per title

Will this make my book a bestseller?

No one can promise that, and anyone who does is selling you something. What is controllable is metadata, positioning, reach and sustained visibility to the right readers.

What about reviews?

Earned only. No purchased or incentivized reviews, because a retailer penalty costs an author far more than the reviews were worth.

Ready for Book and Author Marketing?

Free consultation. No obligation. Same-day response.

Get Started +1 (888) 565-0171

Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.