Do you have real experience marketing books and authors?

Yes. We build and support author and book client Shawne Jackson at shamonjgifts.com, an author and book store we built. We have served many industries as a practice since 1997 and hold a BBB A+ rating. We build author websites, book websites, and book landing pages as core work.

Can you show results, not just promises?

We report the numbers that matter and we do not invent figures. We track and report search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. You get clear reporting so you can see what each dollar does. We tell you what we can measure before we start, and we show the real data as it comes in.

Do you have a clear 12-month plan to launch 5 books?

Yes. We build the author brand and website first, then run each title through pre-launch, launch, and post-launch stages. Pre-launch builds the landing page, email list, and search and AI-search groundwork. Launch drives traffic, ads, and reviews. Post-launch keeps sales and rankings going while the next title moves into pre-launch, so five books stack across the year.

What exactly do you implement for SEO, AI search, and voice search?

We handle technical SEO, site speed, local SEO, and advanced schema markup including Book, Author, FAQ, Review, Event, Organization, and LocalBusiness. For AI search we run AEO, AIVO, GEO, and LLMO, and we add an llms.txt file so AI chatbots can read your site. For voice search we add Speakable optimization so assistants can read your answers aloud.

Do you have Facebook and Instagram advertising experience?

Yes. We run and manage Facebook, Meta, and Instagram ads as part of our services. We report ad ROAS so you can see the return on spend. We also handle email marketing, drip, and automation to keep readers engaged after the click.

Who actually does the work?

AppWT does the work. We are your single partner, all under one roof, so one company owns your website, branding, AI visibility, SEO, content, and paid ads. You do not chase separate freelancers or wait on hand-offs. You get one point of contact and one plan for all five books.

How is success measured?

We set clear targets and report against them every month. Success shows up in search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. We report the real numbers with no invented figures. If a target needs work, we adjust the plan and tell you why.

Can one partner handle everything, instead of separate freelancers?

Yes. We run websites, branding, AI visibility, SEO, content marketing, email automation, video, and paid ads together as one partner. One partner keeps your message, schema, and ads in sync across all five books. This removes the gaps that show up when three or four vendors work apart.

Do you understand romance authors, indie authors, and Charm City Romanticon in the Baltimore area?

Yes. Charm City Romanticon is an annual indie romance event at Turf Valley Resort in Ellicott City, Maryland, about 25 minutes from Baltimore, or Charm City. It runs in April, and the next one is April 2-3, 2027, with panel sessions, a Saturday book signing, an evening PJ party banquet, and Sunday workshops. We serve authors in Baltimore, Ellicott City, Howard County, and across Maryland. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by the event.

Do you optimize Amazon and Goodreads?

Yes. We can include Amazon and Goodreads optimization in your plan. We can also include Google Business Profile optimization. These sit alongside your website, schema, and ads so readers find your books wherever they search.

Why build an author brand first instead of marketing one title at a time?

An author brand carries readers from one book to the next, so each launch builds on the last instead of starting cold. We set up your website, schema, email list, and AI-search visibility once, then reuse that base for all five titles. This lowers cost per book and grows your reader list across the whole year. One strong brand sells five books better than five separate campaigns.

About Our Book and Author Marketing Services

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. The practice began in 1997, has operated as AppWT since 2005, and has delivered premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built, hosted and managed 600+ websites for businesses across Michigan and beyond.

Read Tony Paris's full record at appwt.com/tony-paris/.

Our Book and Author Marketing Expertise

Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We work to make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, practicing since 1997 (AppWT LLC, Michigan, 2020), with a BBB A+ rating and five-star ratings on Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books.

Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search markup. Speakable markup is included as a small extra, since Google lists it as a beta that Google Assistant uses to read topical news aloud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file, a plain summary for AI tools that choose to read one. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working.

We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we work to get your books found. Our promise is the AppWT motto: Under-promise, Over-deliver. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start.

Our Approach

AppWT builds and runs your book and author marketing as one partner, so you can keep writing. We put your author brand first, then build your website and a landing page for each book. We set up SEO, local SEO, and AI-search visibility with AIVO, AEO, GEO, and LLMO, plus voice-search, Speakable markup, Book and Author and Review schema, and an llms.txt file, to help Google and AI tools find and recommend your work. We run your Facebook and Instagram ads, your email list, your content, and your video, and we tune Amazon, Goodreads, and Google Business Profile. We track search rankings, website traffic, AI-search visibility, email signups, book sales, and ad ROAS, and we report the numbers plainly. A Michigan company since 1997 with a BBB A+ rating serves authors across the USA, and we give a warm welcome to Baltimore, Charm City, and Ellicott City, Maryland authors.

Why Choose AppWT

29 Years of Practice

Family-owned, in practice since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. Rated 5.0 on Google across 36 reviews.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Headquartered Team

Headquartered in Livonia, Michigan, and serving clients across the United States and worldwide.

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